If you could compose your favorite store, what would it look like? It would definitely be located in the heart of fashion capital Milan. And you would like the store to be filled with emerging fashion brands and some trusted classics. The design of the store would be an architect’s dream: courageous and innovative, making you feel like you’re shopping inside an art gallery. The beauty department must have a wide selection of exclusive brands that can’t be found elsewhere. And to top it off, you would throw in those colorful Ladurée macaroons that you love so much and – what the heck – a Tiffany’s. This must have been the trail of thought of the founder of Excelsior Milano, which is the name of your favorite store to be. With labels including Sergio Rossi, Proenza Schoeler, Christian Louboutin and contemporary American designers such as Rag & Bone and Theory, this store will most definitely be a success. In true Italian tradition, Excelsior also makes a tribute to food with Eat’s, a supermarket filled with the most delicious meats, fish, vegetables and wines. Excelsior Milano opened in september 2011 and is planned to open in several other Italian cities over the next few years.